3 Questions to Ask Before Investing in a Franchise

July 13 2017


As a consumer, you've probably visited a franchise at least once in the last month. But have you ever thought about owning one? If you're the entrepreneurial type and looking for a career change or another income stream, it might be worth considering. This kind of business venture allows you to be your own boss and offers more structure than a startup. There are pros and cons to owning a franchise, of course, and some questions to ask yourself before taking the plunge.

Which brand is right for me?
While all franchises follow a similar high-level model, no two businesses are alike. It's critical to select one that seems truly invested in their franchisees' success. Ranked lists of the best and worst franchises can shed light on what to look for (e.g., creative marketing) and what to avoid (e.g., high fees).

How can I acquire information?
Once you've identified a potential franchise, you'll want to deepen your understanding of the day-to-day operations and learn all of the ins and outs. Attend a Discovery Day, a soft sales event where you can interact face-to-face with franchisors, ask questions and get a better sense of the brand. And they'll want to get to know you, as well, before moving forward.

Who can assist me?
Of course, investing in a franchise is a big commitment and life event. When it comes to financial decisions of this scale, it's wise to consult a business law attorney to review your franchise agreement before you sign. And you'll want to look at the money side of things with an expert to help you frame your expectations and evaluate how this new business will impact other areas of your financial plan. Think a franchise might be for you? Get in touch.